This week has been a pivotal week in terms of getting our project up and running.
First of all, Nick has set up a mock up of a logo design, and I am working on developing a webpage for our product. We are thinking of calling our company EcoFlow because it suggests an eco friendly solution related to water (water). The design of the logo and webpage look clean and will get across what we are trying to sell. (Nick has the image file on his computer, once I get it, I will post it here).
I learned a lot after doing customer research this week. I have realized that it is difficult to get in contact with the right people at companies. I called a company called SunRun, a solar company in San Francisco, and got the contact for a customer experience specialist. Initially, I talked to a customer service representative who transferred me to the customer experience specialist. This person then told me that I would have to talk to someone in the technical side of the company to figure out if our product could be integrated into their solutions.
One thing our group has to do is make our pitch clearer. After talking to a few family members and friends, we discovered that describing all the technical details in the beginning can be intimidating for consumers, so we have to figure out a way to simplify how we describe our product in an attractive manner.
We are also talking to a contractor that Nick contacted who said he would be interested in putting our product into the homes he works on.
We are also honing in on what our target market is - new construction (companies who build homes).
I've discovered that using graphics to explain the technology works wonders. Maria Paz Guittierez and her lab team have produced a really clear animation (https://www.youtube.com/watch?v=nS_HgfanRjA) that helps me explain the product tremendously. Though I started out with basically no experience in civil engineering (I'm a CS major), it's pretty cool too see how far I've come in being able to explain solar optics panels that I've never heard of in the past. Reading the research papers and talking to the professors, even if I don't understand at first, has really allowed me to at least sound cogent when I talk about the patent.
First of all, Nick has set up a mock up of a logo design, and I am working on developing a webpage for our product. We are thinking of calling our company EcoFlow because it suggests an eco friendly solution related to water (water). The design of the logo and webpage look clean and will get across what we are trying to sell. (Nick has the image file on his computer, once I get it, I will post it here).
I learned a lot after doing customer research this week. I have realized that it is difficult to get in contact with the right people at companies. I called a company called SunRun, a solar company in San Francisco, and got the contact for a customer experience specialist. Initially, I talked to a customer service representative who transferred me to the customer experience specialist. This person then told me that I would have to talk to someone in the technical side of the company to figure out if our product could be integrated into their solutions.
One thing our group has to do is make our pitch clearer. After talking to a few family members and friends, we discovered that describing all the technical details in the beginning can be intimidating for consumers, so we have to figure out a way to simplify how we describe our product in an attractive manner.
We are also talking to a contractor that Nick contacted who said he would be interested in putting our product into the homes he works on.
We are also honing in on what our target market is - new construction (companies who build homes).
I've discovered that using graphics to explain the technology works wonders. Maria Paz Guittierez and her lab team have produced a really clear animation (https://www.youtube.com/watch?v=nS_HgfanRjA) that helps me explain the product tremendously. Though I started out with basically no experience in civil engineering (I'm a CS major), it's pretty cool too see how far I've come in being able to explain solar optics panels that I've never heard of in the past. Reading the research papers and talking to the professors, even if I don't understand at first, has really allowed me to at least sound cogent when I talk about the patent.
Comments
Post a Comment